H&M’s website
Here’s how the Higg Sustainability Profiles appeared on many H&M product pages
This item, for example, was produced with
30% less water
than typical
Clicking here opened the profile on the Higg website, which should display the same data...
Higg website
...but in this case,
it doesn’t.
This item was actually made with 31% more water, making it worse than conventional
materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
Here’s how the Higg
Sustainability Profiles appeared on many H&M product pages
H&M’s website
This item, for example, was produced with
30% less water
than typical
Clicking here opened the profile on the Higg website, which should display the same data...
...but in this case,
it doesn’t.
Higg website
This item was actually made with 31% more water, making it worse than conventional
materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
Here’s how the Higg
Sustainability Profiles appeared on many H&M product pages
H&M’s website
This item, for example, was produced with 30% less water than typical
Clicking here opened the profile on the Higg
website, which should display
the same data...
...but in this case, it doesn’t.
Higg website
This item was
actually made with 31% more water, making it worse than conventional
materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
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H&M’s website
Here’s how the Higg Sustainability Profiles appeared on many H&M product pages
This item, for example, was produced with
30% less water
than typical
Clicking here opened the profile on the Higg website, which should display the same data...
Higg website
...but in this case,
it doesn’t.
This item was actually made with 31% more water, making it worse than conventional
materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
Your screen
is too small
to view
this graphic
Try rotating
your device
or resetting
your browser’s
zoom
Here’s how the Higg
Sustainability Profiles appeared on many H&M product pages
H&M’s website
This item, for example, was produced with 30% less water than typical
Clicking here opened the profile on the Higg
website, which should display
the same data...
...but in this case, it doesn’t.
Higg website
This item was
actually made with 31% more water, making it worse than conventional
materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
Here’s how the Higg
Sustainability Profiles appeared on many H&M product pages
H&M’s website
This item, for example, was produced with
30% less water
than typical
Clicking here opened the profile on the Higg website, which should display the same data...
...but in this case,
it doesn’t.
Higg website
This item was actually made with 31% more water, making it worse than conventional
materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
H&M’s website
Here’s how the Higg
Sustainability Profiles
appeared on many H&M
product pages
This item, for example,
was produced with
30% less water than typical
Clicking here opened the
profile on the Higg website, which should display the same data...
Higg website
...but in this case,
it doesn’t.
This item was actually
made with 31% more water, making it worse than
conventional materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research
H&M’s website
Here’s how the Higg
Sustainability Profiles
appeared on many H&M
product pages
This item, for example,
was produced with
30% less water than typical
Clicking here opened the
profile on the Higg website, which should display the same data...
Higg website
...but in this case,
it doesn’t.
This item was actually
made with 31% more water, making it worse than
conventional materials
On the H&M website this data was presented incorrectly: “more” became “less”
Quartz | qz.com | Data: Quartz research